Description
Green Product Practices and Organizational Performance among Five-Star-Rated Hotels in Kenya
1 Beatrice Nancy Jepchumba Chemurgor, 2 Stella Cheraisi Korir, 3 Peter Mwaura
1,2 Faculty of Commerce, School of Business and Economics, Kabarak University
Private Bag -20157 Kabarak- Kenya
3Faculty of commerce, School of Business and Economics, Laikipia University
P.O BOX 1100 – 20300, Nyahururu, Kenya
Abstract
The hospitality industry is increasingly adopting environmentally sustainable practices to enhance organizational performance. Green products, including biodegradable amenities, eco-friendly packaging, energy-efficient equipment, water-saving technologies, and sustainable food products, are important components of green innovation in hotels. However, empirical evidence on their contribution to organizational performance among five-star-rated hotels in Kenya remains limited. This study evaluated the effect of green product practices on organizational performance among five-star-rated hotels in Kenya. Guided by Green Innovation Theory, the study adopted a positivist philosophy, descriptive and correlational research design, and quantitative approach. Data were collected using structured questionnaires Of 456 questionnaires issued, 392 were successfully returned, representing an 86.0% response rate. Data were analyzed using descriptive and inferential statistics in SPSS. Means and standard deviations were used for descriptive analysis, while Pearson correlation and simple linear regression examined the relationship and effect of green product practices on organizational performance. Findings indicated that green product practices were implemented, with an overall mean of 3.86 (SD = 1.19). Water-saving technologies recorded the highest mean (3.98), while consistent availability of eco-friendly guest amenities recorded the lowest (3.67). Pearson correlation established a strong positive and statistically significant relationship between green product practices and organizational performance (r = .741, p < .01). Regression analysis showed that green product practices explained 54.9% of the variance in organizational performance (R² = .549). Green product practices had a positive and statistically significant effect on organizational performance (β = .741, t = 21.792, p < .001), leading to rejection of the null hypothesis. The study concludes that green product practices are significantly associated with organizational performance and recommends increased investment in environmentally friendly products, alongside stronger sustainability standards and monitoring mechanisms.
Keywords: Green products, green product practices, organizational performance, green innovation, five-star-rated hotels, hospitality industry, Kenya.
| Title | Green Product Practices and Organizational Performance among Five-Star-Rated Hotels in Kenya |
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